• Julie K. Godard

What Does Good Web Content Do?

In a virtual world, it can be difficult to find the right direction for your brand, product, or services -- good web content should not make it harder. The purpose of good content is to elucidate and morph your company and brand until it is recognizable, admired, stable, and comfortable for clients. In other words, you want them to feel at home in your brand, not dominated by it. Here are a few basic considerations when designing your brand and planning good web content around it.

  1. What is your company, brand, or service goal?

  2. What colors and words do you think of when considering your brand?

  3. If your brand becomes wildly successful, what will the company look like then?

  4. Who are the pillars of your business, and what do each of them bring to the table?

  5. What is the guiding concept behind your business and brand?

These questions may seem abstract when considering simple words placed on a website, but in truth your content should tie back directly to your business’ goals, uniqueness, and the people who work within it. Without this net of connection, your content and brand voice may founder and may drift from the concept the business is based on.

Good web content, email and online marketing campaigns, social media campaigns, and branding concepts are the bedrock of your business, as are the people who create them and recreate them on a daily basis. While you want your content to stand out, you still want your clients to relate to it, and identify with your brand as they might an reliable friend or an adviser who can teach them something and guide them along their way.

Like it or not, web content is tied directly to marketing, your brand, and the interpretation of your brand by the world at large -- this is why good content matters, and why you should never settle for second best. No matter your industry, web content is what drives brand recognition, and furthers the success of your business now and in the future. An experienced, talented writer can bring your website to life with dynamic prose and visionary conceptualization, forming the beating heart of brand presence and the true identity of your business.

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© 2014 by Julie Godard. 



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